TheWeal accepts display advertising and selective sponsorship in tightly-defined contexts. This page explains the audience, the formats, the boundaries we keep, and how to start a conversation if you think there’s a fit.
Who reads TheWeal
TheWeal readers are professional or semi-professional crypto allocators, builders, regulators, and journalists. The audience skews:
- Aged 28–55, predominantly English-speaking, with substantial overlap with the FT Crypto, CoinDesk, and Bloomberg crypto subscriber base.
- Geographically distributed: North America 38%, Europe 24%, Asia-Pacific 22%, Latin America 8%, Africa 5%, other 3%.
- Sophisticated about crypto — most have held positions for 2+ years and operate with self-custody at least some of the time.
- Skeptical of low-information content. Our highest-engagement pages are long-form analysis, methodology disclosure, and detailed coin pages.
Aggregate page-view and engagement metrics are available under NDA to qualified advertisers.
What we accept
Display advertising
Standard IAB display units (728×90, 300×250, 970×250) placed in defined slots: above-the-fold on the homepage, between articles on the news index, and a single in-article slot below the third H2. We do not run interstitials, pop-ups, video roll-overs, or auto-play video. Ads are served via a single, vetted ad network with no programmatic dynamic creative.
Targeting is limited to broad geography and broad audience category (e.g., “crypto investor”, “crypto developer”, “fintech professional”). We do not enable behavioural targeting that profiles individual readers.
Newsletter sponsorship
TheWeal Daily newsletter accepts one sponsored placement per issue, clearly labelled “SPONSORED” with the sponsor name and a one-line description. Sponsorship is purely commercial — no editorial decisions about what the newsletter covers are made by sponsors or partnerships team.
We do not accept newsletter sponsorship from: tokens we cover editorially, unregistered ICOs or token launches, anonymous-team projects, or platforms with material regulatory questions in their home jurisdiction.
Affiliate partnerships
We participate in affiliate programs with selected regulated exchanges. See the affiliate disclosure for the current list and terms. New affiliate inquiries should email partnerships@theweal.com with the program details.
Sponsored research
We will produce sponsored research reports on specific topics — not specific tokens — for institutional sponsors. Reports are clearly labelled, written by named TheWeal authors, undergo standard editorial review, and the sponsor does not control content or framing. Pricing and process are discussed individually.
What we do not accept
- Sponsored articles disguised as editorial. If it looks like a news article, it is a news article — written under our editorial standards, with editorial control.
- Paid coverage of a specific token, project, or company. We do not produce “research” pieces on a token in exchange for compensation by the project being researched.
- “Buy this token” influencer-style endorsements. No staff at TheWeal will endorse a specific cryptocurrency as a personal recommendation, paid or unpaid.
- Token-grant compensation. We do not accept tokens as compensation for any commercial arrangement.
- Affiliate priority in exchange for coverage. Affiliate placement is governed by program terms, not by editorial coverage.
- Backlink schemes. We do not exchange links for traffic, SEO, or any other benefit.
If your proposed arrangement is in any of these categories, please save us both time and don’t pitch it.
Editorial firewall
The TheWeal editorial team operates under separate leadership from the partnerships team. Editorial decisions — what to cover, how to frame stories, what to publish or hold — are made by editors who do not have visibility into the partnerships pipeline or per-partner commission rates. This separation is documented in the ethics policy.
Rate card
Specific rates depend on placement, duration, and audience target. As a directional reference:
- Homepage above-the-fold display: $5,000–$8,000 per week.
- Article-page in-line display: CPM-based, typically $15–$30 CPM for crypto-targeted creative.
- Newsletter sponsorship (TheWeal Daily): $1,500 per issue.
- Sponsored research report: starting at $25,000, project-scoped.
Final rates depend on creative, calendar window, and audience overlap. We provide a formal quote within 2 business days of an initial inquiry.
How to start a conversation
Email partnerships@theweal.com with:
- Who you are (company, role).
- What format you’re interested in.
- Approximate budget range.
- Calendar window you’re targeting.
- Any geographic or audience-targeting requirements.
The partnerships team responds within 2 business days. Pitches with insufficient detail (no budget, no format, no calendar) receive a polite ask for more specifics before progressing.
Compliance
All advertising on TheWeal complies with applicable disclosure regulations (FTC Endorsement Guides in the US, UK CMA Online Choice Architecture guidance, EU DSA for political and crypto-related advertising). We do not knowingly accept advertising for unregistered securities offerings or for products that violate consumer-protection law in their target market.
For editorial complaints about ad content
If you have a concern that a specific ad on TheWeal misrepresents the product or service: email editor@theweal.com. We pull ads we believe are misleading regardless of the revenue impact.