The Super Bowl LX took place on February 8, 2026, at Levi’s Stadium in Santa Clara, California—marking the second time this venue hosted the event and the third for the Bay Area . The Seattle Seahawks (NFC champions, 14–3) edged out the New England Patriots (AFC champions, 14–3) in a 29–13 victory to claim the NFL title for the 2025 season .
Seattle’s win wasn’t a nail‑biter but felt like one in parts. The Seahawks pulled ahead steadily, scoring 3–6–3 in the first three quarters and a decisive 17 in the fourth, while the Patriots only recorded points in the last quarter . Kenneth Walker III, penalized brief for his performance, still came through as Super Bowl MVP with a standout rushing display .
Levi’s Stadium in Santa Clara welcomed the Super Bowl again after hosting Super Bowl 50 in 2016, becoming the second time for this modern venue and the third time the decision game was held in the Bay Area .
Beyond the game itself, Super Bowl Week offered a rich schedule:
– Opening Night in San Jose, giving fans a chance to greet players and coaches .
– Pro Bowl Games, staged indoors at Moscone Center South as a flag football showcase .
– Culture‑forward events like a Super Bowl Breakfast and “Taste of the NFL” dining experiences, reflecting the Bay Area’s diverse food and arts scene .
These events weren’t just glitzy extras—they spotlighted art, community engagement, and local flavor, not just the football .
The Apple Music Super Bowl LX Halftime Show featured Puerto Rican superstar Bad Bunny, with special appearances by Lady Gaga, Ricky Martin, and cultural ensemble Los Pleneros de la Cresta . He became the first solo Latino artist to headline the halftime show and the first to perform nearly entirely in Spanish .
Set against visually rich backdrops—sugar cane fields and “La Casita”—the performance included reggaeton classics, tributes to Puerto Rican culture, and a powerful closing message of unity for Latin communities .
The halftime show drew an astonishing 128.2 million viewers—surpassing the game’s 124.9 million average, and becoming one of the most-watched halftime performances in NFL history . It even broke social media engagement records, reinforcing how these performances now stand as cultural phenomena in their own right .
The game aired on NBC in English and Telemundo/Universo in Spanish, and streamed on Peacock and NFL+ . Peak viewership hit an impressive 137.8 million during the second quarter—the highest-ever U.S. TV audience moment .
Ad rates climbed too—advertisers reportedly paid over $8 million per 30-second slot, reflecting the enduring commercial power of the Super Bowl .
The Seahawks marched on to a Disneyland parade with stars and fans celebrating MVP Kenneth Walker III and QB Sam Darnold .
Internally, coaching shifts began. Seahawks offensive coordinator Klint Kubiak left for the Raiders, and the team is reportedly eyeing an internal promotion—candidates include Andrew Janocko, Jake Peetz, and Justin Outten .
The Patriots turned to future planning, signing 11 players from their practice squad to futures contracts ahead of the 2026 offseason .
In media, the long-running NFL GameDay Morning show aired its final episode, tied to a newly approved $2 billion merger between NFL Network and ESPN .
Seattle’s Super Bowl LX win and Bad Bunny’s culturally resonant halftime set made Super Bowl 2026 a game-changer in more ways than one. From record-shattering viewership to celebration of Latin artistry on one of sport’s biggest stages, it wasn’t just about football—it was about storytelling, unity, and community. The ripple effects hit the field, media, and beyond, proving that the Super Bowl isn’t just a game—it’s a global moment.
What was the date and location of Super Bowl 2026?
It was held on Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California.
Which teams played, and who won?
The Seattle Seahawks defeated the New England Patriots 29–13 to win Super Bowl LX.
Who performed the halftime show, and what made it historic?
Bad Bunny headlined, joined by Lady Gaga and Ricky Martin. He became the first solo Latino artist to perform mostly in Spanish at halftime.
How many people watched the game and halftime show?
The average TV audience for the game was 124.9 million, while viewership peaked near 137.8 million. The halftime show averaged 128.2 million—the higher draw of the event.
What notable post-game changes occurred for the Seahawks?
Offensive coordinator Klint Kubiak left for the Raiders, and internal staff members are being considered as his replacement.
What’s the status of the nfl GameDay Morning show?
It concluded with the Super Bowl as part of a merger between NFL Network and ESPN, marking the end of a broadcasting era.
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