Lifestyle coaching made easy thanks to social media

Nutrition and fitness coach Daniele Driusso shows off her skills in the kitchen in Calgary on Saturday, Feb. 13, 2016. A Beachboy coach, Driusso's success has ranked her in the top 10 coaches in Canada. (Photo by Jolisa Tweedie/SAIT Polytechnic)

Nutrition and fitness coach Daniele Driusso takes a well deserved break from her hectic day in Calgary on Saturday Feb. 13, 2016. A Beachbody Coach, Driusso’s success has ranked her top ten in her organization in the month of December. (Photo by Jolisa Tweedie/SAIT Polytechnic)

Women across the globe are reaching out for lifestyle mentoring, advice, and health and wellness coaching.

Women connecting with other women via social media networks like Facebook, Instagram and Twitter is a noticed trend.

Thanks to social media, coaches, personal trainers and mentors can connect with their clients via the click of a button.

Motivating and uplifting clients is made possible all without having to meet at the gym for a one-on-one session, or having to sit down for a consultation.

Daniele Druisso is a University of Calgary alumnae who graduated with a BFA and a major in drama. She created a startup called Strive and Shine YYC.

“I want people to know that it’s not about a six-pack. This journey is about a clean bill of health and overall wellness, especially mental wellness.”

Once she discovered her passion for health and wellness, Druisso did her research, asking other coaches in the field and professionals about their experiences. Choosing to pave her own path with her personal values, she based her journey on the research she did and the experiences of others.

“I love lifting up others and I strongly believe that through my past experiences, I can help others push past society’s influence on body image and have them focus on health as a priority,” said Druisso.

Social networking and web marketing have made a great impact on Druisso’s business and personal brand.

“Social media is my jam. It allows me to be myself and not have to sell who I am.”

“If people don’t like what I’m posting — unfollow —it’s that easy. I don’t want to throw my journey in people’s faces. I choose to be 100 per cent transparent on my social media accounts. If someone chooses to work with me, it’s because they know who I am and want my help specifically.”

Pursuing a career that constitutes helping other people succeed isn’t everyone’s cup of tea. In fact, it takes a certain type of person to consistently motivate multiple people.

According to Druisso, every “leader needs to show compassion to others, be kind, empower those around them and be a great problem solver. When people feel appreciated and valued, they will  surprise you!”

Here is some advice from Druisso to someone pursuing a leadership role:

“Be confident and don’t be afraid to be who you are. Know what you’re best at, what you need to learn, and what you can teach to others.”

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