SAIT Trojans launch their first ever “Make Some Noise” campaign
The SAIT Trojan athletics department is gearing up to launch its first-ever mental health awareness campaign called “Make Some Noise.”
On the weekend of Jan. 30 to Feb. 1, the campaign will be showcased at nine Trojan games including volleyball, basketball, and hockey.
“The goal of this campaign is solely focused on raising awareness,” said Trojans marketing and communications coordinator Billie Rae Busby.
The event will also include promotional activities on campus and over social media, and will be heavily supported by SAIT Trojan athletes.
New media production and design student and student athlete Becca Gould designed the campaign logo for this year’s event.
“I am excited about being able to utilize my skills in new media to bring awareness of mental health concerns among student athletes to a large audience,” said Gould.
This event will be a pilot project for the department to “encourage conversation and open-mindedness about mental health and better promote resources and support available on campus and in the local area,” according to a recent press release.
The SAIT Trojan Athletics department has also confirmed that two other post-secondary institutions in Canada will be piloting this campaign alongside them. Both the University of Ottawa and Dalhousie University will be promoting this campaign on their campuses.
This year, the SAIT Trojans department received additional grant funding for this project.
To encourage an element of fun to go in hand with the “Make Some Noise” theme, they have purchased T-shirts and cowbells for the event.
These promotional pieces will be given away at each of the highlighted games to spread the message and get people talking about mental health.
“We want to make this event as simple as possible,” said Busby.
This campaign also includes a partnership with a third party Canadian non-profit organization called Student Athlete Mental Health Initiative (SAMHI). The organization acts as an advocacy organization for mental health amongst student athletes.
SAMHI also provides a variety of tools specific to post-secondary athletic groups including resources for coaches and athletes alike.
“Even the mind needs an off-season,” said Busby, explaining that people often have this idea that athletes have it all together, but iterated the importance of attending to their mental health just as they do their physical health.
The “Make Some Noise” campaign will serve as an extension of the Trojan Outreach Program, which has been nationally recognized by the Canadian Collegiate Athletic Association with the “Community Service Award” on three occasions in 2004, 2007, and 2013.
The campaign will be evaluated upon its completion this year in order to plan for the future.